Shopping for shoes online can be a wonderful experience. The countless number of brands, designers, colors, styles and shapes can turn the buying process to a fantastic adventure which is very difficult to resist. Online shoe shopping sites make it easy for the consumer to learn about the latest trends. Almost every major retailer enables the user to search for footwear based on popularity. This way, you can get a clear picture on what are the best selling brands and models, what's popular and what's not, what's trendy and what's yesterday's news. However, don't buy an item blindly just because it's popular. Eventually, you will have to walk in those shoes and if you feel that they will not look good on you or that you'll not feel comfortable wearing them – don't buy them. Eventually you'll find them, so don't compromise early on.